Archive for the ‘Marketing’ Category

PROMODAY 2012

Posted: May 17, 2012 in Marketing

For anyone out there researching ways to promote your book, I found out about this free event happening Saturday, May 19.  There are several online sessions that might be helpful.  I plan to attend and will report back here if I learn anything worth sharing.

Here’s the list of sessions:

The workshops all take place in the forums on the Promo Day website on Saturday 19th May and are completely free to attend. In order to take part you just need to register via the website http://www.PromoDay.info.

The workshops for the 2012 event are:

  • How to make LinkedIn work for you with Jo Linsdell
  • Creating your own online newspaper with Terri Main
  • Turn radio interviews into major book selling events with Denise Turney
  • 365 days of promotion with Sandy Lender
  • How to create online events that help generate a Marketing Domino Effect with Karl Staib
  • Blogging with Jo-Anne Vandermeulen
  • How to get your book reviewed with Dana Lynn Smith
  • Time management with Anne Nordhaus-Bike
  • Facebook with Dellani Oakes
  • Powerful Pinterest: how to use it market yourbook with Penny Sansevieri
  • SEO for post-panda- Readers first, Google second with Angela England
  • Social media marketing with Jan Verhoeff
  • How to sell more books with John Kremer
  • Coordinating a virtual book tour with Cheryl Malandrinos

 Additional workshops may be added so be sure to check the site regularly for updates.

via PROMODAY 2012.

Breaking into the Library

Posted: April 14, 2012 in Marketing
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Libraries may seem like dinosaurs to some in this digital age. But it’s a great way to get your book read and isn’t it the dream of most authors so see their book on those hallowed shelves?

For small press and independent authors, however, you have to be willing to exercise some muscle to accomplish this. One simple way that might help is to request your book from the library and have your friends and family do the same.  If there are enough requests asking to borrow a particular title, the library might be willing to invest in a copy or two.

Here are excerpts and links to articles that talk about two other suggestions for ways to break into the library scene.

Get a Library of Congress Control Number. For instance, Wordclay offers this service. Otherwise, apply directly for an Pre-Assigned Control Number.

The CIP program is more complicated: “Only U. S. publishers who publish titles that are most likely to be widely acquired by U.S. libraries” – i.e. traditionally published books, though self-publishers are certainly eligible. The difference between the programs is a full listing with author name/subject or just a control number. The Library of Congress will catalog how your book is listed. Otherwise you can draft your own and label it a Publisher Cataloging-in-Publication, as opposed to Library of Congress Cataloging-in-Publication. Hiring a catologing company may be necessary to produce an accurate listing. The advantage to a more extensive listing is a greater likelihood that it will be bought by libraries.

via How to Get a Self-Published Book into Libraries | Self-Publishing Review.

One of the best ways to get in front of librarians is to submit your book to be reviewed by one of several publications that librarians turn to for recommendations. You aren’t promised a favorable review. But if you get one, you can use it in your marketing materials, excerpt a blurb for your book jacket, or include it on your website.

via How to get your book reviews in front of librarians.

Shy Author’s Guide

Posted: April 12, 2012 in Marketing

I posted yesterday about how blog tours can be a good solution for an introverted writer. But there are other options as well. Check out these great tips from BuildBookBuzz.com

How do you overcome your reluctance to promote your book, regardless of your reason? Here are the “I can’t do this” excuses that I hear most often and how to get around them:

via The shy author’s guide to book promotion | Build Book Buzz.

Blog Tours

Posted: April 11, 2012 in Marketing

Rock groups go on concert tours, authors tour through bookstore after bookstore reading and signing books.  Sounds exhausting.  And intimidating if you’re an introvert like most writers.  So try doing a blog tour instead.  Everybody’s doing them.  Here’s just one blog post about the subject.  Try Googling and you’ll find a ton of tips and a ton of blogs waiting to welcome you.

A blog tour consists in booking posts about your book in a number of blogs of which the main topic matches your book. Having your book talked about is the key to getting exposure, hence readers, so the logic is easy to get.

via How to organize a #Blogtour in 6 steps | ePublish a Book.

Smooth Landing

Posted: April 5, 2012 in Marketing

I am always looking for ways to improve my author website to improve visibility.  I even had a dream last night about some changes I’m going to make today.

The article below talks about one simple thing we can do to help improve traffic flow.

A landing page refers to the first page a new visitor sees on your website, usually arriving via an ad or search engine. Specifically for books, we’re expanding on that definition a bit. A book landing page is a single permanent page (permalink) on an author website or blog which contains all the relevant information for a given book, including a link to purchase. For example:

http://www.YourAuthorSite.com/your-book-title

Surprisingly, a very large segment of authors do not leverage any sort of book landing page.

via 6 Ways a Book Landing Page Can Increase Your Book’s Revenue – The Savvy Book Marketer.

One of the ways I am promoting my novel Painted Black is to find blogs, podcasts and websites that offer free exposure to an author and their work in the form of interviews, guest posts, giveaways, etc.  I’ve been gathering info on those options one by one from places like Linked In and simply by reading interviews other authors have done.  Since I’m doing all this research, and keeping track of it for my own records anyway, I thought maybe I would start sharing that list here as well.  As I gather more, I’ll post future lists as well.

If you are looking for ways to promote your work, why not check out these sites to see if they might be just what you’re looking for?

Venue Type
Name Paper Dragon Ink Interview
Website/address http://paperdragonink.com Reviews
Contact Name
Name Kris Wampler Blog Interview
Website/address http://kriswampler.wordpress.com
Contact Name Kris Wampler
Name 2012 Writers Alive Blogtalk radio
Website/address http://2012writersalive.blogspot.com/ 
Contact Name John Byk
Name National Assoc. Women on the Rise Interview
Website/address http://sylviabrowder.com/category/community-news/women-authors/ 
Contact Name Sylvia Browder
Name Morgen Bailey’s Blog Interview
Website/address http://morgenbailey.wordpress.com/author-spotlights/
Contact Name Morgan Bailey
Name Margaret Millmore’s blog Author Spotlight
Website/address http://margaretmillmore.com/featured_authors
Contact Name Margaret Millmore
Name Thoughtful Reflections Interview
Website/address http://wwwthouhtfulreflections.blogspot.com/
Contact Name Sylvia Ramsey
Name Wise Bear Books Blogtalk radio
Website/address http://www.wisebearbooks.com/category/authors/
Contact Name Quinn Barrett
Name Laurie’s Thoughts and Reviews Author/Character Interview
Website/address http://lauriethoughts-reviews.blogspot.com/p/interviews.html Reviews
Contact Name Guest posts
Name Artits’ Designers and Things Blogtalk radio
Website/address http://www.blogtalkradio.com/mathisinteriors
Contact Name Joanne
Name Family Matters/World of Ink Networks Guest Blog
Website/address http://www.blogtalkradio.com/worldofinknetwork Podcast
Contact Name VS Grenier
Name OmniMystery Guest post
Website/address http://www.omnimysterynews.com/ Reviews
Name Just Imagine It Ink/Get Behind Me, Now Stay There podcast
Website/address http://www.justimagineitink.com/
Name Your Favorite Book Reviewer Interview
Website/address http://joeypinkney.com/ Review
Contact Name Joey Pinkney
Name Writers Block Party Book Feature
Website/address http://writersparty.com/ Reviews
Contact Name Lisa Taylor Author Interview
Name Crazy Lady with a Pen Review
Website/address http://crazyladywithapen.blogspot.com/  Guest blog
Name White Cat Publications Review
Website/address http://www.whitecatpublications.com/
Name Night Owl Reviews Review
Website/address http://www.nightowlreviews.com/ Author/Book profile
Name Bookshelved Review
Website/address www.bookshelved.net
Name Shelf Talk – Seattle Public Library Review
Website/address http://shelftalk.spl.org/about/
Name Bookpuddle Review
Website/address http://www.bookpuddle.blogspot.com/
Name Angieville Review
Website/address http://www.angie-ville.com/
Name All About {n} Review
Website/address http://bookwormygirl.blogspot.com
Name A Book Lovers Review Review
Website/address http://www.abook-loversreview.com/ Interview
Name Ramblings of a Mad Southern Woman Blogtalk tadio
Website/address http://ramblingsofamadsouthernwoman.blogspot.com Reviews
Contact Name Ashley Founatinne Interviews
Name AlaskanBookie Reviews
Website/address http://alaskanbookie.blogspot.com Interviews
Name Cities of the Mind Interviews
Website/address http://citiesofthemind.org/
Contact Name Connor Rickett

Gene Twaronite posted a link to the interview below on a Linked In group I belong to.  The “person” being interviewed is actually the main character of Gene’s novel, John Boggle.  The idea of interviewing a character instead of the author wasn’t new to me, my character Jo Sullivan actually did an interview today on Laurie’s Thoughts and Reviews.

Gene, however, has taken the idea a step further in an interesting way.  John Boggle has actually highjacked Gene’s Twitter account, too.  From the sound of it, other authors’ characters have been doing this as well, turning up on social media network sites as themselves and not letting their authors get a word in edgewise.

I like this idea.  It sounds like fun, as long as Jo lets me be the one to write the sequel to her story.  To find out what Gene and John Boggle are up to, follow him on Twitter:  John Boggle@gtwaronite

Since this second novel has come out, I feel more alive now than ever before. In a sense I’ve been born again. Since most of you reading this are probably not characters, it’s hard for me to explain. Each time an author writes a sequel about a character, that literary person becomes a little more real. My author tries to hog all the glory for creating a believable character and never gives me credit for all the work at my end. But as the saying goes, it takes two to tango. He claims that it was his brain that first came up with me. But I am the idea itself—just waiting for him or someone else to seize upon my potential. Without me he’s a nothing but a writer without a story.

via I Am A Reader, Not A Writer: Character Interview & Book Giveaway: My Vacation in Hell by Gene Twaronite.

(EDITOR’S NOTE: This was supposed to post tomorrow, March 30, which is actually the day the change takes place.  I had my posting scheduling off by one day, though, so you’re actually getting this a day early.  😦 )

Changing your Facebook Page to the new timeline view is no longer a choice.  As of today, all pages should be using the new view.  Some features have gone bye bye and some new ones are now available. 

I switched over my page for Painted Black a while ago and so far my only complaint is that when someone besides me posts to the page, it gets condensed into a little window with everyone else’s and does not display prominently at all.  See the image to the right which I copied from New Libri’s site.

I posted to the help line as did several others asking if there is any way to fix this but so far I’ve not seen a response.

Here are a few links to tell you more about what to expect.

Here is Facebook’s official Help page about the new view.  I would start here if you’re trying to understand how to make the most of your new page.

https://www.facebook.com/help/?page=203955942973503

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Here’s an article about how the new changes might affect how you use it for promotion.

http://www.socialmediaexaminer.com/8-new-facebook-page-changes-what-you-need-to-know/

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If you use your Facebook page to track how much traffic you’re getting, here is a cautionary article about how the new view might affect your numbers.

http://www.allfacebook.com/insights-change-2012-03

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Here are some links to articles on what the changes mean to you specifically as an author. 

http://blog.bookbaby.com/2012/03/how-to-set-up-facebook-timeline-for-authors/

http://www.huffingtonpost.com/penny-c-sansevieri/how-to-market-your-fan-pa_b_1379458.html?ref=facebook

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There’s even a Facebook Page set up as a place to vent your complaints about the Facebook Page.

https://www.facebook.com/pages/Complaints-About-Facebook/123669417667759

This looks like a great site to bookmark if you are a self published author.  The article linked below on how to use categories to call attention to your book is only one of the good pieces of advice I found.

The “category path” is how Amazon determines the rankings. The main ranking that we are used to seeing is the “Paid in Kindle Store.” This ranking includes everything from newspapers to games and even Kindle accessories. You can see how important it is to categorize optimally.

via Helping you become a #1 Bestselling Author | Indies Unlimited.

A Facebook friend posted a link to the article below with the remark that writers could learn a few tricks from the marketing strategy used by the producers of the movie The Hunger GamesEspecially if you’re working on a shoestring budget.  I think he might have a point.  Read below and if you click on the link to the whole article, go to page two to see some specific examples of how they used social media to their advantage.

While some studios have halted once-standard marketing steps like newspaper ads, Lionsgate used all the usual old-media tricks — giving away 80,000 posters, securing almost 50 magazine cover stories, advertising on 3,000 billboards and bus shelters.

But the campaign’s centerpiece has been a phased, yearlong digital effort built around the content platforms cherished by young audiences: near-constant use of Facebook and Twitter, a YouTube channel, a Tumblr blog, iPhone games and live Yahoo streaming from the premiere.

By carefully lighting online kindling (releasing a fiery logo to movie blogs) and controlling the Internet burn over the course of months (a Facebook contest here, a Twitter scavenger hunt there), Lionsgate’s chief marketing officer, Tim Palen, appears to have created a box office inferno.

via How ‘Hunger Games’ Built Up Must-See Fever – NYTimes.com.