Smooth Landing

Posted: April 5, 2012 in Marketing

I am always looking for ways to improve my author website to improve visibility.  I even had a dream last night about some changes I’m going to make today.

The article below talks about one simple thing we can do to help improve traffic flow.

A landing page refers to the first page a new visitor sees on your website, usually arriving via an ad or search engine. Specifically for books, we’re expanding on that definition a bit. A book landing page is a single permanent page (permalink) on an author website or blog which contains all the relevant information for a given book, including a link to purchase. For example:

http://www.YourAuthorSite.com/your-book-title

Surprisingly, a very large segment of authors do not leverage any sort of book landing page.

via 6 Ways a Book Landing Page Can Increase Your Book’s Revenue – The Savvy Book Marketer.

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