Hungry for Promotion Ideas?

Posted: March 19, 2012 in Marketing
Tags: , , , ,

A Facebook friend posted a link to the article below with the remark that writers could learn a few tricks from the marketing strategy used by the producers of the movie The Hunger GamesEspecially if you’re working on a shoestring budget.  I think he might have a point.  Read below and if you click on the link to the whole article, go to page two to see some specific examples of how they used social media to their advantage.

While some studios have halted once-standard marketing steps like newspaper ads, Lionsgate used all the usual old-media tricks — giving away 80,000 posters, securing almost 50 magazine cover stories, advertising on 3,000 billboards and bus shelters.

But the campaign’s centerpiece has been a phased, yearlong digital effort built around the content platforms cherished by young audiences: near-constant use of Facebook and Twitter, a YouTube channel, a Tumblr blog, iPhone games and live Yahoo streaming from the premiere.

By carefully lighting online kindling (releasing a fiery logo to movie blogs) and controlling the Internet burn over the course of months (a Facebook contest here, a Twitter scavenger hunt there), Lionsgate’s chief marketing officer, Tim Palen, appears to have created a box office inferno.

via How ‘Hunger Games’ Built Up Must-See Fever – NYTimes.com.

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