SEO Test Post

Posted: October 24, 2011 in Marketing
Tags: , , ,

This is a test, this is only an SEO Test

So you are my lab rats and I am the mad scientist.  I have tried to write this post in a search engine optimized way, using the keywords “SEO” and “keyword” as often as I could without being ridiculous.  By reading this post–actually, just by getting to this page–no reading necessary at all–you are helping me determine if I was able to maximize the hits I get to this article.

For some time now, I’ve been meaning to do more research on SEO (Search Engine Optimization) writing–what that means, and how it brings more traffic to your article or blog.  I understood the basic concept of SEO:  use the keywords and links in your post to make it more likely to show up in the top results of an internet search.

SEO Writing – Simple or Not Simple

SEO writing sounded like it might be pretty simple.  The basic concept of SEO writing is to mention the same keywords multiple times in the article.  The trickiest part of that would be deciding which keywords to use.  Just think of what words you might use if you were trying to find information on the subject you’re writing about.  Creating an article that deliberately uses the keyword “the” over and over again isn’t likely to get you anywhere.  Because, come on now, how many people do you think use Google to search for “the.”  Duh.

If picking the right keywords were all there was to it, however, I should be able to just write SEO, SEO, SEO, SEO, SEO, over and over ad nauseum.  Using this thinking, writing an article that only contains the keyword SEO should make it the first link shown if someone did a Google search for SEO.  Right?  But no, apparently it’s not the number of times the keyword is used, but by combining it with related keywords.

In Part 1 of  How To Write an SEO Article on Daily Writing Tips, I read not to start by writing an SEO ARTICLE.  First, just write a plain old (well, not plain or old, really, don’t forget to make it interesting) ARTICLE.  You then incorporate those keywords as you write, if and only if, it makes sense to do so.

Editing SEO Articles

Part 2 of How to Write an SEO Article mentions that when editing, you should use your keywords in the headline or any subheads, then sprinkle them in as many places as you can.  The article also talks about using hyperlinks in the text of your article, and using two keywords close to each other also to boost keyword visibility.  In his example he uses the keyword phrases “concert tickets” and “Britney Spears,” with a hyperlink on Britney Spears.  In the first line of this paragraph, I did the same thing with SEO and keyword, adding a hyperlink to SEO.

Next, however, is where the above articles failed me.  They make reference to how search engines use meta data from html code to optimize the search engine, and even shows the html header info from an article.  But it doesn’t explain what if anything, you can do to get that meta data to say what you want it to.  More research is needed, I think, but I hope this at least has been helpful.  I know it was for me.

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Comments
  1. Anonymous says:

    I think you meant “meta” data not “mega” data:-) and the meta data for SEO has drifted to the wayside over the past few years as Google, Bing, and Yahoo basically ignore all the meta data.

    The current algorithms include how many times your site is refereneced by another site and if the other site is using the same keywords as you are and a number of more subtle algorithms. It is not impossible to trick the engines, but it is harder than it used to be.

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