Archive for October, 2011

SEO Test Post

Posted: October 24, 2011 in Marketing
Tags: , , ,
This is a test, this is only an SEO Test

So you are my lab rats and I am the mad scientist.  I have tried to write this post in a search engine optimized way, using the keywords “SEO” and “keyword” as often as I could without being ridiculous.  By reading this post–actually, just by getting to this page–no reading necessary at all–you are helping me determine if I was able to maximize the hits I get to this article.

For some time now, I’ve been meaning to do more research on SEO (Search Engine Optimization) writing–what that means, and how it brings more traffic to your article or blog.  I understood the basic concept of SEO:  use the keywords and links in your post to make it more likely to show up in the top results of an internet search.

SEO Writing – Simple or Not Simple

SEO writing sounded like it might be pretty simple.  The basic concept of SEO writing is to mention the same keywords multiple times in the article.  The trickiest part of that would be deciding which keywords to use.  Just think of what words you might use if you were trying to find information on the subject you’re writing about.  Creating an article that deliberately uses the keyword “the” over and over again isn’t likely to get you anywhere.  Because, come on now, how many people do you think use Google to search for “the.”  Duh.

If picking the right keywords were all there was to it, however, I should be able to just write SEO, SEO, SEO, SEO, SEO, over and over ad nauseum.  Using this thinking, writing an article that only contains the keyword SEO should make it the first link shown if someone did a Google search for SEO.  Right?  But no, apparently it’s not the number of times the keyword is used, but by combining it with related keywords.

In Part 1 of  How To Write an SEO Article on Daily Writing Tips, I read not to start by writing an SEO ARTICLE.  First, just write a plain old (well, not plain or old, really, don’t forget to make it interesting) ARTICLE.  You then incorporate those keywords as you write, if and only if, it makes sense to do so.

Editing SEO Articles

Part 2 of How to Write an SEO Article mentions that when editing, you should use your keywords in the headline or any subheads, then sprinkle them in as many places as you can.  The article also talks about using hyperlinks in the text of your article, and using two keywords close to each other also to boost keyword visibility.  In his example he uses the keyword phrases “concert tickets” and “Britney Spears,” with a hyperlink on Britney Spears.  In the first line of this paragraph, I did the same thing with SEO and keyword, adding a hyperlink to SEO.

Next, however, is where the above articles failed me.  They make reference to how search engines use meta data from html code to optimize the search engine, and even shows the html header info from an article.  But it doesn’t explain what if anything, you can do to get that meta data to say what you want it to.  More research is needed, I think, but I hope this at least has been helpful.  I know it was for me.

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Everybody’s Doing It

Posted: October 20, 2011 in e-Publishing
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Authonomy is a site where people post chapters or sometimes whole books.  In return they get read, rated and critiqued by fellow writers.  Those who rate well through this process rise to the top and make it to the Editor’s Desk which means they get read by editors at Harper Collins publishers.  The idea is to catch the editor’s eye and get a book deal with them, although most seem to only get an indepth, helpful review of their work from said editor.

Now it seems Authonomy is also getting into the e-publishing business.  No advance for the author but no mention of a cost to them either.  Instead, the author receives a share in royalties.  There is also the possibility that some titles could earn hard copy production as well.

Wannabe authors post their works to Authonomy, the writing community site launched by HarperCollins in 2008, in the hopes of being discovered and getting published. They’re a step closer to their goal with Authonomy’s launch of a digital imprint, which will “hand pick” the best writers on the site and publish their work as e-originals. Chosen authors won’t receive advances; rather, the imprint is operating on a profit-sharing model. The titles that sell well as e-books will also be released in print.

via HarperCollins’ Writing Community Site Authonomy Adds E-Book Imprint | paidContent:UK.

More and more there are articles and blogs and posts being written pointing to social media as an important tool to marketing yourself and your book.  Enough to be convincing, I think, that it must be true.

The article linked below gives you a detailed explanation of 31 ways to increase the popularity of your Facebook Page.

1 – Put your Facebook page URL in your email signature.

2 – Write a blog post about your new Facebook page.

3 – Tag other people’s high-traffic Facebook pages in your updates.

4 – Ask your Twitter followers to like your Facebook page.

5 – Invest in Facebook ads.

6 – Put a Facebook social plugin on your blog or website.

7 – Implement Facebook comments on your website or blog.

8 – Customize your Facebook page URL.

9 – Put your Facebook page URL on your business cards.

10 – Put a link on your personal Facebook profile.

11 – Get your team involved.

12 – Ask your fans to post a link.

13 – Tag your YouTube videos.

14 – Put your Facebook page URL on your Twitter profile background.

15 – Create a QR code for your Facebook page.

16 – Tell your fans.

17 – Add a Facebook Like box.

18 – Use targeted keywords in a Google AdWords ad.

19 – Redirect webinar guests to your Facebook page.

20 – Feature your Facebook page in your presentation slides.

21 – Run a contest.

22. Connect your Facebook page to your Twitter profile.

23. Encourage your contacts to ask questions on your Facebook wall.

24. Put your Facebook page URL on other social media pages.

25. Feature your Facebook page in offline ads.

26. Rely on word of mouth and word of mouse.

27. Invite your ezine subscribers.

28. Get Fans to join via mobile SMS.

29. Comment on other people’s Facebook posts.

30. Do a blog tour promoting your Facebook page.

31. Invite your friends.

If you want your Facebook fan page to be effective and stand out, you have to get people to find and like your page. Here are a few ways to do that (inspired by a recent post by Justin Wise on Social Media Examiner).

A prominent Facebook page can be crucial to your book marketing and book promotion campaigns.

via 31 Ways to Promote Your Facebook Page | Ask John Kremer.

Like Leapfrog for Bigger Folks

Posted: October 7, 2011 in Links

What a great idea. Tantor Audiobooks takes classics and adds audio to the text itself. Kind of like the Leapfrog does for the pre-school set.

Tantor Audio Audiobooks : Audio&eBook Classics.

Digitizing the Slush Pile

Posted: October 7, 2011 in Links

This could prove to be an exciting new dawn for writers, completely changing the submission/rejection cycle to be perfectly painless.

At first the PW article quoted below makes Inkubate sound like another Authonomy or Zoetrope Virtual Studio.  At these sites, writers upload their work to be reviewed and rated by other authors.  Highly rated works are then drawn to the attention of Harper Collins and Zoetrope respectively.  On Inkubate, writers upload their work just like the other sites, but the only ones who will view the material is agents and publishers who had purchased  a subscription to the site.

In addition, if your work is viewed you will actually GET PAID (probably minimally, but better than shelling out money for stamps).  In addition, the viewed work increases the writer’s value rating, which increases the odds it may be noticed by other potential buyers.

The site is in beta testing right now, but expected to go live in six months or so.  It will be by invite only, so keep your eyes open for a way to snag a ticket to get in.

Unlike online writing sites that offer feedback from a community of writer/readers, Inkubate is not a workshop site—it’s not intended to present content publicly to solicit feedback—but an online marketplace that allows agents and publishers to review content, make bids or solicit further information. “We are not a display site; writers do not see the works of other writers,” Gale said. All writers must be invited to submit content for the site and all content is vetted. Once invited to join, writers can subsequently invite other writers to join and upload content.

via Inkubate Plans to Digitize the Slush Pile.

Maximizing Digital Book Sales

Posted: October 3, 2011 in Links

I had no idea how complicated it is to get your book noticed on Amazon.com.  These two postings at Digital Book World give very detailed information about how it all works.  I’m sure it would be helpful for writers that have the stamina to take the time.

I think it is safe to say that everyone from the Big Six to smaller publishing houses to the independent author would like to sell more books. And given the extremely crowded “virtual bookshelf” on Amazon, etc it is extremely difficult to get your book (s) noticed.

How do you rise above the “noise?”

via Maximizing Digital Book Sales, Part 1 | Digital Book World.

This article covers what to expect as you increase your sales and how to leverage both external and internal sales into additional sales. From here on out I am going to show my inner math geek so please bear with me!

via Maximizing Digital Book Sales, Part 2 | Digital Book World.