Author Branding

Posted: August 20, 2011 in Marketing, Social Media

If you’re not a cowboy, when you hear the word “branding” you probably think of logos and letterhead and tag lines used by companies to make themselves stand out in a crowd.  But authors are their own LLC and need to think the same way major corporations do to get their name out there.  How else will you draw attention to the books you’ve written that deserve to be read?

The article below makes some good points, and offers a checklist of things you can do to to promote yourself (and by association, your work).  Most of them are relatively painless.  How many things have you done so far, and which ones will you work on next?

When people know your name and have an interest in who you are and what you do, they will easily find you . Perhaps even be interested enough to buy one of your books. A good example is Amanda Hocking. I know her name well, but I can’t recall a single title she has written. But if I want to read one of her books I could find them in no time on Amazon.

So where do you start?

  • Re-write your bio on every site where you are registered and concentrate on building on your personality and interests. Your a writer, so write creatively.
  • If you’re not using your own name as your username, open a new account with your name and add ‘author’ or ‘writer’ so it’s clear who you are and what you do.
  • Check your blog to make sure your name is the real centre of attention and have a well written ‘About Me’ page and an easy way for readers to contact you along with a clear RSS feed and subscribe button.
  • Use Social Media wisely and participate. Don’t just post about you, you, you and your book. Remember, forget the books for a while. I have mentioned before that you need to ‘make friends, make fans, make buyers’. Aggressive advertising is for the sides of bus stops, not Social Media.
  • Search for your name on Google at least once a week and check your progression. This is the best way to see if others are linking to your blog or mentioning you in other areas of the Internet.
  • Twitter has become a must for authors. If you’re not on Twitter, get on and start following readers and book reviewers. Don’t get carried away with following only other authors. Then participate in the conversation and make friends.
  • Groups on Facebook are becoming irrelevant because they aren’t crawled by Search Engines anymore, so don’t waste time there. Build on your personal Facebook profile, and add a Facebook Page.
  • Register on a good number of Social sites and add a post or two. You don’t have to use them all that much as the important part has been achieved by setting up your profile. Your bio will now get listings on search engines. Make sure you have a Google account and a well written bio there as this will come up first in web searches using your name.
  • Pick your social sites to concentrate on and use them daily to build your brand. Facebook, Twitter and Goodreads is an effective threesome for an author. Ten minutes spent on each per day will really help your promotion.
  • Automate and schedule your blog posts and keep posting. Your blog is the key to your success.
  • Register with Stumbleupon and build your followers first, then use it sparingly from time to time to share your own blog posts.

via Branding for Authors | The Vandal.


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