Archive for July, 2011

The Thing About Self-Promotion

Posted: July 18, 2011 in Marketing

If self-promotion were an insect, I would squash it with the world’s biggest fly swatter. If self-promotion were a field I would burn it and salt the earth so it could never live again.

It doesn’t feel right to stand in front of a crowd and shout, “Me!” and no matter how much you try and cloak the self-promotion in elaborate disguises, it can still feel kind of icky. And if you don’t enjoy the spotlight, self-promotion in all its forms can be downright terrifying.

And yet I know what I would tell someone else who has a new book out: You have to do it. No matter how much you might dislike it, no matter how much negative feedback you get about it, no matter how much it makes you cringe, you gotta do it. You have to give your book a boost, you have to make your network aware of it, you have to do everything you can to help it sell. The era of being just an author, if it ever existed, is over.

via The Thing About Self-Promotion is That Self-Promotion Sucks (But You Have to Do It Anyway) | Nathan Bransford, Author.

Thanks to @HopeClark on Twitter for calling my attention to this post by former-literary-agent-turned-author Nathan Bransford.  He explains exactly how it feels to be where I’m at right now when it comes to self promotion.  I especially need to do it if I want my novel, when it comes out finally, to sell more than a dozen copies to my nearest friends and relatives.  I don’t have a large publishing company behind me going to give me a big (or even that much of a little) marketing push.  New Libri is a small press with a small budget.

But I am such a newbie at this that I’m sure I’m not keeping the balance between “used car salesman” selling and “quiet as a mouse” living in obscurity.  So I keep apologizing when I do anything promotional-like which makes me look/feel …dumb I guess.  I keep asking everyone to be patient with me while I stumble around trying to figure out how to do all this.  But it’s me who has to be patient with myself.  And when I think about it, stumbling through this self promotional maze isn’t so different from what I feel like I’m doing in life,,,,just putting one foot in front of the other and hoping I avoid most of the large piles of poo.