The Old Fashioned Way

Posted: May 22, 2011 in Marketing
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“As every author knows, writing a book is the easy part these days. It’s when the publication date looms that we have to roll up our sleeves and tackle the real literary labor: rabid self-promotion. For weeks beforehand, we are compelled to bombard every friend, relative and vague acquaintance with creative e-mails and Facebook alerts, polish up our Web sites with suspiciously youthful author photos, and, in an orgy of blogs, tweets and YouTube trailers, attempt to inform an already inundated world of our every reading, signing, review, interview and (well, one can dream!) TV ­appearance.”

via How Writers Build the Brand – NYTimes.com.

For a historical perspective on marketing and self promotion, check out the article above.

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